Department of Nutrition and Food Engineering

Marketing is a priority for the success of any business, from small-scale, independent farms to multinational food manufacturers. Food marketing takes many forms and can involve building relationships with customers, raising brand awareness, developing new products, promoting them through advertising, and even paying grocery stores for prominent shelf space, all with the goal of promoting sales. For better and for worse, food marketing may have a powerful effect on what people eat—and ultimately their health.

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