Department of Nutrition and Food Engineering

Ethical marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit socially responsible or environmental causes. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. Those organizations that develop a competitive advantage are able to satisfy the needs of both customers and the organization.

Stay connected with our social network